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How to Promote Squeeze Pages For Maximum Results

Once you have your squeeze page set up and your autoresponder account created, you need to focus on developing an email sequence that is activated from the moment a website visitor becomes a subscriber.

This is how it works:

Your visitor enters in their information via your squeeze page and confirms their request to be added to your newsletter.

Your autoresponder kicks in and emails your prospect a welcome email that you have written. This is sent out automatically within minutes of their subscription.

Your autoresponder continues to email your subscriber on pre-set dates, according to the system you have set up within your autoresponder account.
You can determine delivery dates and times from your administration panel, and all of the emails you create within your autoresponder account will be sent out to all active subscribers on a regular schedule.

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Example: You create 4 emails that are scheduled to be delivered accordingly:

1st Email: instantly sent to your subscriber thanking them for subscribing to your list and provides the download that you initially offered on your squeeze page, usually a direct link to the download location on your website.
2nd Email: Scheduled to sent out on the third day after your subscriber has confirmed their request, and includes an email offering free content, additional articles or another report.

3rd Email: Scheduled to go out on the 7th day of the sequence, promotional based, advertising a related product.
4th Email: Scheduled to go out on the 10th day.. and so on.

The balance that you use, when mixing up free content with promotional based material is entirely up to you, however the more value you give to your list, the easier and faster it will be to develop a relationship with your subscribers.

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Taking an aggressive approach to email marketing works for some, however for the majority, it’s always best to tread carefully, initially focusing on building a relationship with your list, and then doubling that up with promotional offers, or recommendations to affiliate based products.
Essentially, you want to ‘condition’ your list so that they grow accustomed to receiving promotional based emails from you on a regular basis.
It’s up to you to keep a pulse on your subscriber base, and determine what works best, how frequently you contact them, and whether they respond well to the products you are promoting.
Just don’t be afraid to experiment and test out new ideas and innovative ways to consistently grow and maintain your subscriber base.

Here are a few ways to build the highest preforming mailing lists, quickly and easily:

Create Multiple Squeeze Pages

Rather than just constructing one squeeze page, consider creating a network of opt-in pages that cover various markets as well as the SAME market, but offering a different giveaway product.

By doing this, you are able to cater to all sorts of people who might not be interested in one giveaway but would gladly sign up to receive another. Plus, you can easily split test different layouts and templates by running various squeeze page offers at once.
Keep in mind that the more squeeze pages you have in circulation, the more exposure you’ll receive.

Note: You can use the same autoresponder sequences for all of your squeeze pages within the same niche markets, as long as you customize the introductory email so that it features each unique giveaway/offer.

Implement Your Squeeze Page Into Social Profiles

If you have a Squidoo lens, you can now add opt-in pages right into your existing page. It’s available as a module, and it’s a great way to generate instant traffic to a remotely hosted opt-in page.

You can set up an unlimited number of Squidoo lens pages, incorporating your squeeze page into each one. Just make sure to make sufficient content into your lens so that you are offering something of value to visitors.
Note: Squidoo is considered an authority website and carries exceptional weight within the search engines, not only will you be able to generate fresh leads from your opt-in page itself, but you could also add links to your Squidoo lens pages that lead visitors to your other squeeze pages as well.
Hub Pages is also another great method of drawing in new traffic and subscribers. HubPages works similarly to Squidoo in terms of being able to create instant single websites even if you are unfamiliar with HTML.

https://www.Squidoo.com

https://hubpages.com

You should also add your squeeze page into your www.twitter.com profile, as well as every other social community you are a part of including Facebook, YouTube and MySpace.

Article Marketing

Article marketing is a very effective (and free!) marketing strategy and for many of us, end up being our primary force behind generating consistent traffic to our squeeze pages.

With article marketing, it’s all about offering high quality, relevant content that targets your market and propels them into investigating your resource box and visiting your website to find out more about you.

Article marketing is extremely easy to set up, and even if you aren’t a proficient writer, you can easily outsource article creation to affordable, high quality writers.
Even if your budget is very small, there is no reason why you can’t compile a small package of articles, spanning from 300-500 words in length that are highly targeted and relevant to your squeeze page’s topic.

Start out by submitting 3-5 articles every week, and before you know it, your article campaign will generate consistent traffic to your squeeze pages. As you continue to expand on the number or articles in circulation, you will be able to generate more traffic on a regular basis.
Just make sure that the articles you do submit into article directories are exceptionally well written and targeted.

After all, these articles represent you and your brand, and you want your readers to be impressed with the quality as they are likely going to base your other products on the information found within your article content.

Pay attention when constructing your author’s resource box (which is attached to each article that you submit.)

This resource box is the only place in which you are allowed to include external links and you want to include a call to action that motivates your reader into clicking on your link and visiting your squeeze page.

You also want to use anchor text whenever possible, so that not only are you able to generate traffic from article directories, but you can also rank for specific keywords within the search engines.

Here are a few article directories to get started:

Let’s move on with to best part, that is Making Money With Email Campaigns

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How to Create a High Converting Squeeze Page

To help you create the most effective squeeze page possible, here is a quick overview of the most important elements that you need to include in your own squeeze page:

Compelling, Attention-Grabbing Headlines
Your squeeze page’s headline should be the very first thing that your visitor sees and therefore it needs to attract attention, draw them in, and keep them focused long enough for them to become a confirmed subscriber of your mailing list.

Your headlines text size should be larger than the rest of the text on your page, and for increased exposure, consider adding color to your headline (red and blue works well).
You could also consider highlighting your headline and any sub-headline that you use. You can use the tags to enlarge your text, which will not only help with capturing attention from your visitors but will also alert search engine crawlers that the enlarged text is important.

Center your headline within your template and try to work in your opt-in box so that it is close to the headline itself. If you are using a CSS based squeeze page, your opt-in box could be placed in a right column, with a bullet list of benefits featured in the main body of your page.

Content/Body
You should keep your content trimmed down so that it focuses only on the most important information that you have to share.
Avoid wordy squeeze pages that offer endless paragraphs of information.

Your squeeze page has ONLY one task, to convert visitors into subscribers and so you need to keep it clear, concise and of course, exciting!

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You will want to split test your copy (including lengths) to determine what will increase conversion rates, but in the meantime, here is a quick overview of how to better structure your squeeze page content so that it is easy to read, understand and encourages subscriptions:

1) Use Bullet Points To Highlight Benefits
Bullet points emphasize important features and draw attention to the special aspects of becoming a subscriber of your list.
This is a great way to showcase the benefits of becoming a subscriber, and what they will receive, in return, for their subscription.

For example, if you were offering a report on the ‘Insider Secrets To Finding A Work At Home Job’, your benefits list could include:
Find out how to land a high paying telecommuting job even if you have absolutely no experience online!
Avoid devastating work at home job scams that circulate the industry and target people just like you!
Discover the #1 freelance website where 99.9% of new telecommuters are able to secure employment in their first week online.
Create a compelling resume that guarantees you stand out from the crowd and get noticed by top-paying companies online!

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2) Retain Focus At ALL Times

Eliminate any external links and keep your squeeze page focused.

You want to avoid distractions or in directing potential subscribers to external websites (or even internal pages on your site).
Their ONLY option should be to subscribe to your mailing list.

You don’t want to confuse them or deter them from your one objective; getting that lead.

Avoid navigation menus, widgets, plugins, or links to articles. Your squeeze page should be one-page long, feature your bullet list, headline, opt-in box, and privacy policy. Eliminate clutter and any information or content that is not necessary to get the subscriber.

3) Strong & Clear Call To Action
If you want your squeeze page to successfully recruit new subscribers, you NEED to clearly direct visitors to fill out your opt-in form and confirm their request.

Do NOT assume that people know what to do. Remember, not everyone is likely to have experience with mailing lists, and so you need to directly instruct them as to how they are able to gain access to your free, high quality offer.

Just the same, you also want to direct them to confirm their request to your list once they have entered in their name and email address.

If you are using a double opt-in format, you will NOT be able to communicate with subscribers who have not verified their request, so make absolutely certain that you are following up and instructing everyone to confirm their email addresses.

(You can do this by automatically directing subscribers to a secondary page on your site that thanks them for subscribing and tells them that the final step is to check their email and confirm their request to join your list by clicking on the verification link sent out by your autoresponder system).

Just like your squeeze page, keep your confirmation page clean and crisp. Avoid ANY external links at this point because you need your subscriber to follow your instructions instantly, eliminating any chance of them forgetting to confirm.

Next step is Promoting Your Squeeze pages For Maximum Results <- Click here

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Giveaway (Incentive)

Your giveaway is essentially, the most important element on your squeeze page.

If your offer doesn’t motivate visitors into subscribing, all of your marketing efforts will be lost. This means that you need your offer to be of interest to the majority of your target market, rather than to a small group of subscribers. The higher the quality of your giveaway as well as the more relevant your offer is to your market, the easier it will be to recruit new subscribers.

There are many different ways to ensure that the product you are giving away is of a high-perceived value by your subscriber base and likely to be successful in converting new subscribers.

To start, consider the different types of products that are being successfully sold in online marketplaces and create a shorter version of a hot selling product, and offer it for free to anyone who subscribes to your list.

If competitors are successful in selling a similar product and you are giving away a high quality product based on the same topic, imagine just how easy it will be to recruit visitors and subscribers to your site.

And better yet, what better way to begin building a relationship with an active subscriber base than by offering them something of equal value with no strings or price tag attached.

You could offer:

Free Reports
Free Ebooks (full length of leaked chapters)
Free Tutorial Guides
Video Tutorials
Free or Trial Access To a Membership Program
Free Booklet with “Top Tips”
Free Weekly Newsletter Subscription
Free templates or graphics
Free Audio Interviews, Lessons, Tutorials

The key to creating a successful giveaway product is in its overall relevancy and existing demand.
You want to make sure that your target audience is actively searching for similar information, and that it is being sold successfully in the marketplace. If you do that, you will have little difficulty building a massive list of targeted prospects who will be eager to receive your emails and broadcasts.
If you plan to promote an ebook or e-course of some kind, a very powerful method of building a massive mailing list while generating new business for your product is by offering a leaked chapter of your info product.

By offering this free chapter, you are able to provide new subscribers with a sample of the quality of your work, as well as generate buzz around your upcoming product launch.

If your product is well written, you will find it exceptionally easy to build a subscriber base of people who will likely purchase the full length version when it launches.
This is also a savvy method of creating a viral campaign for your upcoming launch as people pass around the ‘leaked chapter’ to everyone they know.
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Continue reading about Creating A High Converting Squeeze Page

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The Tools You Need

In order to begin building a profitable email marketing campaign however, you will need to make sure that you have all of the tools that are required, including:

1) Professional Autoresponder Account

With autoresponder services like www.GetResponse.com and www.Aweber.com, you are able to set up an unlimited number of mailing lists, each one featuring customized code that serves as your opt-in box.

By segmenting your lists, you will be able to tailor your emails so that they directly communicate with targeted groups of subscribers who are interested in specific information or topics.

2) Squeeze Page

A squeeze page houses your opt-in form and provides a place for your contacts to find you, evaluate what you are offering, and make the decision to become an active subscriber of your list.

Find out What Exactly are Your Customers Doing on Your Website

A squeeze page is very similar to a sales page in terms of its primary function is to pull in customers and motivate them to take action, in this case, subscribe to your list.

But what is a squeeze page anyway? And how to create one?

How to Create a Squeeze Page [Template Included]

That call of action is essential in creating high-performance squeeze pages, and you must place emphasis on ensuring that your visitors are directed to fill in the opt-in form, otherwise they will not be added to your list.

You need to clearly direct visitors to enter in their name and email address as well as instruct them to confirm their request to join your list (if you are using double opt-in).

One thing to keep in mind when developing your squeeze page is that it should motivate visitors in the same way that a traditional sales page should, however, the actual structure of your squeeze page will be very different.

With sales pages, they are typically designed to offer as much information about a particular product or service as possible, since the main focus is on transforming a visitor into a customer.

So…what are we asking for?

With a squeeze page, you aren’t asking your visitor to make a decision to purchase or committ to anything other than to subscribe to your mailing list where they are rewarded with a free product, like a PDF or something that is perceived as valuable.
Keeping this offer or giveaway in mind, when you develop a squeeze page, you need to have a strong focus on your market, and design your offer around an existing problem, need or question.

In case you’re having a hard time regarding giveaways. This article will help you understand how to deal with this.

To come up with the best incentive offer possible, you’ll need to thoroughly evaluate your market, as well as competing offers so that you can create a relevant product that is in demand and likely to capture attention from your target audience.

Squeeze pages should be designed to offer a clear navigation system, basic structure and template and a compelling offer.

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To summarize, your list building funnel consists of three major parts:

1: Squeeze Page With Opt-In Form

2: Compelling High Quality Offer or Incentive

3: Follow Up Emails And Broadcasts

We will discuss the anatomy of a successful squeeze page in an upcoming post so that you can begin to develop your own.

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Email List Building Introduction

List building is all about connecting with your target audience by offering them high-quality information in exchange for their subscription.

Once a subscriber is a confirmed member of your list, you can begin sending promotional based follow up emails in balance with relevant and useful content based on your overall market.

Email marketers (like you!) collect leads using a combination of squeeze pages and opt-in forms. These forms are generated by your autoresponder provider and are embedded into the HTML code of your squeeze page template.
Each time a visitor comes to your squeeze page and enters in their name and email address, they are added to your mailing list database, and become an active subscriber of your newsletter.

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List building helps facilitate the process of converting subscribers into active customers, since once your prospect has been added to our mailing list, you are able to develop a relationship with them, that will encourage sales as well as repeat sales (which will make up the larger majority of your email marketing income).

You can…

Continue reading about The Tools You Need

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