You may already be rejoicing over the hits you got for your site but do not be too
complacent just yet. Just because your subscription site is getting many visits
does not necessarily mean that you are close to succeeding your goal.
Increasing Your Web Traffic
It is very important that you increase the traffic on your web. This would mean
that more visitors are coming to your site and checking out its contents. It would
also mean that your site could become a credible place in which advertisers can
place in their advertisements.
Increasing Conversion Rates
While you already have many people visiting your site, it would be no use if they
were only one-time visitors. Of course, you would want them to keep on coming
back to your site repeatedly. Just because your subscription site has traffic, it
does not mean that there are many people who are signing up as a subscriber to
your site.
Why an Increased Conversion Rate Is Much Better than Increased Web Traffic
An increased conversion rate is better than having an increase in web traffic
Since you will be sending out paid newsletters, it is more important that you get
more people sign up as subscribers.
Your newsletter or website may contain various advertisements or trial offers
which, if clicked or viewed by a subscriber, could generate profits for you. If your
goal is only to increase web traffic, you may have more profits for this month
from advertisements.
However, if the traffic decreases, you could zero out on your profits. When you have a bigger conversion rate, it would mean that more people are regular visitors to your site.
If this can be maintained then you should have a constant and regular flow of profits from the advertisements that are in your website.
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