CRM software plays an important role in many companies, but a major advantage in your marketing awaits you, when you use a completely integrated approach with your CRM that includes making use of the various technology components to track, improve your customer data and your customer service.
Want to know what is CRM? Well, read this (What is CRM? – Salesforce.com) before you scroll down…
Social media platforms should play a key role in your CRM marketing strategies as they offer a completely new source for customer data, and marketers should be adding them to their CRM databases.
Not only has social media given companies access to a multitude of levels of information about potential customers, it also offers a new way to reach your customers that is acceptable and encouraged by social media users. What many companies don’t realize is that it will also have a significant impact on the way that B2B companies reach the market.
Without wanting to distract you, you should see some examples of successful B2B’S this year.
13 Examples of Successful B2B Ecommerce Companies in 2020
Having the ability to track behavior, such as what users click on, the websites they visit, what they like, etc., allows marketers to create a ‘digital’ profile and adding social media to your database will give you insight that you have never had in the past. You will quickly learn what the consumer likes, what they trust, and what they focus on.
As a marketer, it is imperative that you focus on incorporating those results into your database so that you can form a ‘big picture’ of the consumer and your customers that will allow you to easily target the perspective customers.
Most companies are already using social media themselves. Depending on the size of the account will depend on how many social networks they participate in, but it’s common for a large company to manage more than 100 different social media accounts.
B2B companies struggle more with social media.
They must merge social interaction with their fundamental practices, which can be challenging. They must also measure social media to learn the channel value. There are customers who might complain on social networking platforms, yet never lodge an actual customer service ticket.
This technology allows you to grab that customer’s name and actually deal with the complaint that otherwise you would not have known about.
It builds good customer service and good branding!
All of the information gathered in social networks helps to build a better picture of your buyer. This information is helpful throughout the selling cycle where marketing is targeting potential buyers of your product. There is great potential here when used properly.
You might want to know as well…How to Master the 7 Stages of the Sales Cycle
CRM and Email Marketing
Email marketing is one of the most powerful types of marketing you have available to you, so it’s important to get it right. If you currently are not taking advantage of email marketing then you are missing out on sales.
However, we understand there are limited hours in the day and too much to do and so without the right tools you might find taking on an email marketing campaign just too daunting.
Through your CRM software you can create custom marketing campaigns that target specific customers. The more detailed the information in your customer profile the more beneficial it is to you when it comes to lean targeting. Email marketing using CRM is simple and easy to set up. Plus you can automate the process so it automatically sends out on specific dates.
If you want to grow your list, here are few ways you can go about growing your email list,29 Simple Ways to Grow Your Email List – HubSpot , use it in conjunction with web forms. Your email marketing campaigns can take on many forms. It can be a newsletter, an introduction to a new product, a promotion for a specific period, and more.
Be creative here.
You can create themes based on the marketing campaign. In your newsletters, you can track links that the recipient clicks and collect other valuable information that you can enter into CRM.
In the earlier days of creating email marketing campaigns, don’t be afraid to do a couple of small trial runs(AB testing), to make sure everything goes as you expect. There’s nothing worse than have a glitch that goes out to all your customers and then you having to backtrack.
Today’s customer is impatient.
They want the information they receive to be as concise as possible and they certainly want it to be accurate. You’ll annoy them with glitches and inaccurate information, so get it right the first time.
You can also take advantage of email reporting that can tell you about bounces, deliverability, click-through rates, opens, and much more. These detailed stats can help you to determine how successful your campaign was. This information can be used to determine return on investment(ROI), and it can also be used to determine what changes, if any, need to be made to your marketing campaign.
Are you ready to use Customer Relationship Marketing in Your Business
With the pandemic, we all have to adapt and look out after our business. The Covid-19 virus has affected everyone(more or less), that’s a good reason for you to start expanding your online services.
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