For many small businesses, it can be difficult to develop a solid marketing campaign. First, it is cost prohibitive. It is also difficult to manage. As a result, small businesses tend to ignore strong marketing, which ultimately results in a loss of profits and revenue. CRM marketing automation solutions can change that, because now you can have precision marketing and get results, on a budget that you can afford.
You may want to take look here….5 CRM Solutions with the Best Marketing Automation Features
CRM marketing allows you to develop marketing campaigns that target a specific group based on your customer history. You can quickly and easily send out email campaigns on promotions that are time-sensitive or you can send out newsletters. You can also track your marketing expenses in real-time. CRM marketing lets you focus on the quality of the leads you generate so that you increase your ROI.
Using CRM marketing you can target your market activities and define what your success metrics will look like for each campaign. Marketers know how important ROI is, but without accurate data, it’s next to impossible to accurately calculate your ROI.
Now you’ll know and you’ll be able to adjust accordingly.
Because of the improved email marketing, you will have the opportunity to create dynamic templates, or download some for free here, that are interesting and effective. You can easily scrub your mailing list so that it is always accurate.
Setup emails that comply with the CAN-SPAM act and schedule mass email campaigns to go on the desired schedule.
It’s that simple.
You’ll never again struggle to reach your customers.
In addition, CRM marketing lets you track the performance of your campaign(s) so you can easily make changes.
You can track a number of parameters, which gives you the flexibility to see what you need to see. You can access this information online or create reports for upper management.
You can also present that information in your report in a dynamic fashion so that management can quickly grasp your successes.
This makes it much easier to ask for a bigger marketing budget when they can clearly see that the ROI is good.
CRM marketing is a powerful tool that is often overlooked or underutilized.
The information that is available to you in your CRM database creates a powerful profile of who your customer is and it makes it easier to target new customers along with your existing customers.
This is especially true if you take advantage of social networking and begin to incorporate that information into your CRM marketing.
How to Automate Your Marketing Campaigns Using CRM
One of the most underused tools in marketing is the CRM system. Many companies are running anywhere from a handful to thousands of campaigns at one time and each must be managed. There can be campaigns to sell a new product, there can be campaigns for new customers, there can be cross selling, and the list goes on.
Trying to manage multiple campaigns that are all different can be time-consuming, even when it’s just a handful. The error rate is also high and sometimes it’s virtually impossible to manage.
What makes things even trickier is that successful campaigns need you to be able to have access to all of the information at one time, not have to pick and choose from various places. These campaigns can become very complex and so the best way to take care of them is simply to take advantage of your CRM system.
A CRM system that is well run can help you run smoothly, improve your marketing campaign response rate, remove most of the challenges, and improve your ROI.
Target Market
You will be able to target your market with ease. Select candidates based on purchases, demographics, responses to a survey or any other way you want.
Choose one or more criteria to include to pull your marketing campaign recipients right out of your database. Targeted marketing is always far more effective at bringing people into the pipeline than just random marketing. If you don’t know what is targeted marketing, you can learn here… What is Targeted Marketing?
Manage Execution
Even the best campaign will not do well if you cannot systematically execute it.
CRM can help you to track your campaigns on a real-time basis so you know exactly what is going on at any time. It can help you to maintain a schedule for your marketing campaigns and you can even set them to automatically launch.
Using the CRM system provides you with all the necessary flexibility to be successful with your campaign.
Follow Up in a Timely Manner
This is a very important step and yet marketers often fail here. An automated marketing system can follow up for you at the preset date and time ensuring your potential customers receive the second part of your marketing campaign.
With CRM, you have the ability to track the status of every single lead.
You know whether you contacted them in a timely way, what the outcome was, where they are in the pipeline, whether they actually made a purchase.
The information is all there.
Having the ability to see the effectiveness of your campaign through the entire sales cycle is a powerful tool that far too many are overlooking.
Let Your Inbound Marketing Plan Define the CRM You Choose
CRM products aren’t new; they’ve actually been around longer than the web was used as a business tool.
The first CRM software was called ACT and it dates to 1987.
Fast forward to now.
CRM products have many additional features that have been added including a number of features borrowed from automated marketing products. Some of these technologies overlap, while others compete.
Senior management is constantly bulking at the idea of having to buy both CRM software and marketing software, so rather than asking for both why not let your inbound marketing plan define what you look for in a CRM option.
Inbound marketing is all about the use of search technologies combined with content marketing to nurture the best prospects and attract them to what you have to offer.
For some companies, this is a complete change in their selling approach.
The time has come to reinvent your sales process.
Finally, your sales process can be prospects that are broke down based on their areas of interest and other information they volunteer. As you nurture this relationship, their content path will constantly provide you with more information discretely and on a real-time basis.
You can now spend less time prospecting and more time closing sales.
As you rebuild the way, you take care of sales you may discover that Lead Relationship management can be much more valuable in achieving your goals than Customer Relationship management, so when you go to buy CRM software you should choose a system that emphasizes this.
Because rather than focusing on tracking purchases and the communication that follows after, you want to be able to focus on their interaction on your social media sites and websites and the situational and attitudinal information that they provide in exchange for the relevant content you provide.
Once you know what direction you are headed you can find CRM software that will play nice with your marketing automation needs and the need for multiple software packages can go by the wayside.
You might be surprised to learn that you will not have to spend a fortune to get marketing functionality.
Of course, it will depend on exactly what you need. There are a number of providers so make sure you do your homework in-depth.
By knowing what it is you need and how you visualize it integrating with the sales database, you’ll not only choose the best CRM software, you’ll simplify the process and make access to data from leads and customers readily available.
So you might want to learn…
How to Incorporate Current Marketing Channels With CRM
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