For many years, many marketers have made forum marketing their leading source of traffic.
Forums are used to quickly connect you to your target audience so that you can find out what they want and then give it to them.
You can use forum marketing as a fantastic way to quickly build your market credibility, especially if your business has just taken off.
Also, it’s an excellent way of getting in touch with the movers and shakers in the same niche as you are while you research, evaluate and identify your entry points, such as the kind of products that will likely sell, what people are looking for and ready to buy and so on.
So how do you use active forums to drive traffic to your website in your niche market?
Well first you sign up to the most active forums in your niche and provide high quality posts, useful resources and tools to other forum members.
If you do this correctly, then you will quickly develop a positive presence inside the forums and your audience will start turning to you as an expert or authority in your niche.
Almost all forums allow you to create a profile containing your website, a short biography and your personal information (name, email and, in most forums, your social media accounts such as Facebook and Twitter).
Most forums will also allow you to create a signature, which is going to be crucial to your success. Once you make any post, a signature box is attached to it. Within your signature you should have a call to action that links directly back to your site.
Some forums allow you to put only one URL, but other forums allow you to enter several URLs as long as you can restrict your signature to a certain number of characters, so make sure you know the rules.
Don’t link your signature directly to your sales page; it should go either to your squeeze page (ideally) or your blog.
You can get a lot of high-quality, targeted traffic from forums, and the best part is you can get started right now.
Social Media Marketing
Social marketing is nothing more than a direct connection with your customers, an engagement of conversation with them and the building of relationships with your target audience. One of the best methods you can use to build a customer-based marketing campaign is by connecting with your target market on social media such as Facebook, Linkedin, Twitter and Instagram.
When looking for traffic from social media there are many ways to reach out to your target audience. On Facebook for instance, you could pay for an advertising campaign that allows you to target specific demographics.
This form of advertising is very cost effective and is good for marketers who want to test their campaign performance and at the same time send steady and quick traffic to their websites.
Also, you can use your Facebook business profile to set up costfree marketing campaigns for your business and connect with potential customers. You can offer special discounts, savings and coupons to enhance your Facebook pages and make those offers available to those who liked your pages, joined your group or connected with you in other ways.
On social media platforms such as Twitter, it’s easy to connect with your audience by releasing notices, short updates and news of interest to them. Don’t market heavily in your social communities. Instead, always offer beneficial and hard-to-find information and materials, discounts, freebies, and other offers which will stand out from the crowd while you relate with your audience.
Remember to utilise other leading social communities such as Linkedin, a viable social media platform that helps professionals to extend their marketing outreach. Linkedin is regarded as a social media community for professionals and this is a medium you can use to display your live portfolio and other things such as your contacts, connections, business information and your resume of achievements.
Press Release Marketing
You can use press releases in a powerful and effective way to connect with your target audience and also create buzz about your upcoming offers, products and launches. Press releases are also very cost effective to produce and they are very easy to distribute.
As a matter of fact, the distribution can be automated by hiring press release distribution and circulation outlets and use them to tweak and submit your press release to all major blogs, content syndication and media outlets.
Moreover, you can submit your press releases through both paid and free distribution channels. Therefore, whatever your budget and time press releases are very essential for positioning your business so as to get mass exposure.
Here are the crucial elements you should include in your release:
On top of all your news releases, you should put the date and time either indicating when the document will be made available to the public, or simply write “for Immediate Release” if you want to make it ready for immediate distribution.
1)Create the summary of your message or storyline in a few words. The aim of this is to instantly capture the attention of your clients and potential customers.
2)This can be used to give further details on the headline and allow the readers to collect more information about your branding message.
3)Add the day of release and place of origin of your document (city and state). You can simply add your website address or even include your company’s address.
4)In the first paragraph at the beginning of the press release that should explain the basic elements of the press release such as how, where, who, when, why and what.
5)Use this to expand the introduction and dive into your story. Support your assertions with statistics, details and trend information to help you pass your message across.
6)The biography of company: Write the background of yourself and/or your company and the services it offers.
The closing marks: Make use of the symbols ### or -30- to formally signify the end of your press release.
Your contact information: You should include your contact information, website URL and any other details people can use to contact you.
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