In order to begin building a profitable email marketing campaign however, you will need to make sure that you have all of the tools that are required, including:
1) Professional Autoresponder Account
With autoresponder services like www.GetResponse.com and www.Aweber.com, you are able to set up an unlimited number of mailing lists, each one featuring customized code that serves as your opt-in box.
By segmenting your lists, you will be able to tailor your emails so that they directly communicate with targeted groups of subscribers who are interested in specific information or topics.
2) Squeeze Page
A squeeze page houses your opt-in form and provides a place for your contacts to find you, evaluate what you are offering, and make the decision to become an active subscriber of your list.
A squeeze page is very similar to a sales page in terms of its primary function is to pull in customers and motivate them to take action, in this case, subscribe to your list.
But what is a squeeze page anyway? And how to create one?
How to Create a Squeeze Page [Template Included]
That call of action is essential in creating high-performance squeeze pages, and you must place emphasis on ensuring that your visitors are directed to fill in the opt-in form, otherwise they will not be added to your list.
You need to clearly direct visitors to enter in their name and email address as well as instruct them to confirm their request to join your list (if you are using double opt-in).
One thing to keep in mind when developing your squeeze page is that it should motivate visitors in the same way that a traditional sales page should, however, the actual structure of your squeeze page will be very different.
With sales pages, they are typically designed to offer as much information about a particular product or service as possible, since the main focus is on transforming a visitor into a customer.
So…what are we asking for?
With a squeeze page, you aren’t asking your visitor to make a decision to purchase or committ to anything other than to subscribe to your mailing list where they are rewarded with a free product, like a PDF or something that is perceived as valuable.
Keeping this offer or giveaway in mind, when you develop a squeeze page, you need to have a strong focus on your market, and design your offer around an existing problem, need or question.
In case you’re having a hard time regarding giveaways. This article will help you understand how to deal with this.
To come up with the best incentive offer possible, you’ll need to thoroughly evaluate your market, as well as competing offers so that you can create a relevant product that is in demand and likely to capture attention from your target audience.
Squeeze pages should be designed to offer a clear navigation system, basic structure and template and a compelling offer.
Check out our top 5 free page builders for WordPress website
To summarize, your list building funnel consists of three major parts:
1: Squeeze Page With Opt-In Form
2: Compelling High Quality Offer or Incentive
3: Follow Up Emails And Broadcasts
We will discuss the anatomy of a successful squeeze page in an upcoming post so that you can begin to develop your own.
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